Business Owner: Brandi Webber
Business Address: 7119 N. Portsmouth Ave
Phone: 503.283.0229/503.839.7877
email:brandi6622@msn.com
web: www.imaginationstationdaycarecenter.com
Overview: product/service: Daycare provider
Features: provides daycare service for infants and toddlers. It offers a low student to adult ration. Imagination Stations philosophy is based on the Reggio Emilia philosophy which is based on the following principles:
- Children must have some sort of control over the direction of their learning
- Children must be able to learn through experiences of touching, moving, listening, seeing and hearing.
- Children must have a relationship with other children and with material items in the world that they should be allowed to explore
- Children must have endless ways and opurtunities to express themselves.
Business Category: Childcare providers
Target Audience: Parents of infants or toddlers
Philosophy/history
Mission: Welcome to Imagination Station Daycare Center. We have been providing top notch child care since 2001. Our goal has always been to exceed parents expectations by providing excellent child care to strive for the perfect balance between nurturing and education. Our staff gets acquainted with the parents to make sure we are helping them meet each child's own specific needs. The communication between staff and parents helps us figure out the most effective ways to help each child grow in their own specific way.
Years in Business: 8 years
Trends: Constant repeat customers
Competitive Advantage: Many providers for the children (high teacher to student ratio). All providers are certified with their CPR, First Aid, Child Abude and Neglect, they also attend many workshops throughout the year to keep up on the most current ways to enhance a childs development.
Business Obstacles: Location. The daycare is in the basement of a church.
Employees: High provider to child ratio.
Existing Marketing Materials: Sandwich board out front and a couple of posters around town.
Proposed Deliverables: Website and new logo
Research:
Competition: www.penchild.org
www.joyfulnoise.com
www.childtime.com
www.littlewizkids.com
Technology Overview: Fansyzoom (a way to show photos of the location in a professional manner), small flash animation on the home page. Downloadable pdfs.
Content Recommendation: Streamlining her current content to fit the new website design.
more to come....
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