PSU art 440 TEAM B blog

Ready for Presentation (Monday 6/1/09)

2009-05-29T16:10:00.000-07:00

Michael and Chelsea have finished all the coding and tweaking on the site for Imagination Station, excellent work by both. I have been setting Brandi up with a companion blog (www.brandiwebber.blogspot.com) that she can update easily on her own. She has a Flickr page now for her photos, as well as sidebar calendar feeds from GoogleCalendar, and file-embedding capability through Scribd. The idea was to give her multiple outreach options, but to keep it simple enough that it didn't overwhlem her.

Monday we'll run her through the site, briefly describe our process in creating it, and answer any questions. Look forward to seeing the other groups presentations as well!

Meeting rescheduled

2009-04-29T09:51:00.000-07:00

Wednesday 4/29 meeting also cancelled and rescheduled for Monday 5/4. Sending her a PDF of our mockups, etc. in the meantime to look over before the next meeting.

Meeting time change...

2009-04-22T14:09:00.000-07:00

Got this from Brandi today:

"...unfortunately I have to cancel Monday, so sorry, last minute out of town trip that's come across, I won't be in until late Monday afternoon. Is Wednesday the next available time that I can come in? Let me know your availability and I will be there!"

So, Wednesday, April 29th instead.

Jeremy mock-ups

2009-04-21T14:52:00.000-07:00

After illness Monday, here are some mock-up ideas.

Logo update

2009-04-16T22:24:00.000-07:00

Final answer from Brandi about logo and meeting times:

"Both those dates are fine count on me being there around 930. And lets go with the blue mobile one, i am pleased it was inspired by our preschool room : )Thanks lots and i will keep in touch!"

Logo response

2009-04-16T11:20:00.000-07:00

Sent Brandi the logos below and she responded:

"I LOVE the first one! The green colored one with the 'peter panish' looking design. Looks great! Thanks!"

Brandi Webber, Director
Imagination Station Daycare Center

Then immediately after came this:

"Ok, I am kind of changing my mind! I am starting to like the blue image that looks like a mobile with the baby's in them..... Don't know, how decided to I need to be? Could I change it if I don't like the way it looks on the site? If so, let's just start with the first one that I said I liked and if I want can I change it later???"

Brandi Webber, Director
Imagination Station Daycare Center

Team B Schedule

2009-04-15T09:24:00.000-07:00

Halfway through, here's our schedule (pending):

Chelsea
Jeremy
Michael

Week 1: pick client, team leader rubric and schedule, begin research
Week 2: meet client, visit daycare, take photos
Week 3: Create and present sitemap to client, begin color selection/logo roughs
Week 4: Solidify information architecture, produce mockup for meeting with client
Week 5: Meet with client, present color/layout/logo strategy, begin implementing
Week 6: Production
Week 7: Production
Week 8: Production (process meeting with client)
Week 9: Production
Week 10: Final presentation of site to client

Client Profile

2009-04-15T08:53:00.000-07:00

Business name: Imagination Station
Business Owner: Brandi Webber
Business Address: 7119 N. Portsmouth Ave

Phone: 503.283.0229/503.839.7877
email:brandi6622@msn.com
web: www.imaginationstationdaycarecenter.com

Overview: product/service: Daycare provider
Features: provides daycare service for infants and toddlers. It offers a low student to adult ration. Imagination Stations philosophy is based on the Reggio Emilia philosophy which is based on the following principles:
- Children must have some sort of control over the direction of their learning
- Children must be able to learn through experiences of touching, moving, listening, seeing and hearing.
- Children must have a relationship with other children and with material items in the world that they should be allowed to explore
- Children must have endless ways and opurtunities to express themselves.

Business Category: Childcare providers
Target Audience: Parents of infants or toddlers

Philosophy/history
Mission: Welcome to Imagination Station Daycare Center. We have been providing top notch child care since 2001. Our goal has always been to exceed parents expectations by providing excellent child care to strive for the perfect balance between nurturing and education. Our staff gets acquainted with the parents to make sure we are helping them meet each child's own specific needs. The communication between staff and parents helps us figure out the most effective ways to help each child grow in their own specific way.

Years in Business: 8 years
Trends: Constant repeat customers

Competitive Advantage: Many providers for the children (high teacher to student ratio). All providers are certified with their CPR, First Aid, Child Abude and Neglect, they also attend many workshops throughout the year to keep up on the most current ways to enhance a childs development.

Business Obstacles: Location. The daycare is in the basement of a church.

Employees: High provider to child ratio.

Existing Marketing Materials: Sandwich board out front and a couple of posters around town.

Proposed Deliverables: Website and new logo

Research:
Competition: www.penchild.org
www.joyfulnoise.com
www.childtime.com

www.littlewizkids.com

Technology Overview: Fansyzoom (a way to show photos of the location in a professional manner), small flash animation on the home page. Downloadable pdfs.

Content Recommendation: Streamlining her current content to fit the new website design.

more to come....

More logo

2009-04-14T15:03:00.000-07:00

Using mobile from toddler room as imagery.

Station as location, sign imagery.

Logo workup

2009-04-07T12:48:00.000-07:00

Some refinements. "Wonder", "play", "explore" theme.

Imagination Station logo roughs

2009-04-07T11:01:00.001-07:00

First stab at logo ideas.
Avoiding blocks, teddy bears, choo choo trains, etc.
Going for "location", "exploration", "journey", etc.

Team leader schedule

2009-04-01T11:20:00.000-07:00

Chelsea weeks 1-3

Jeremy weeks 4-6

Michael weeks 7-9

All hail leader!

Present and accounted for!

2009-04-01T10:22:00.000-07:00

Team b has begun...